It is fun also for non-programmers to join a Neos sprint. In this case it was an individual marketing sprint (not combined with an allover Neos sprint) hosted by yeebase media and held at T3N offices in Hannover, Germany.
First we focused on giving status updates on the tasks we worked on since the last marketing sprint during the Neos sprint in Hamburg. After that we prioritized the tasks we had in the backlog and worked on some of them as a whole group and some of them in breakout groups.
Amongst the tasks we tackled were:
- the new reference section neos.io
- the Neos Conference
- the Neos Foundation CIC
- Acknowledgements for Neos supporters
- MEET Neos Munich and Salzburg
- upcoming MEET Neos Basel
- the Neos Award
- the Neos Newsletter
- a new print marketing campaign with its own landingpage
- and an agency listing on neos.io.
Some further information regarding two of these tasks:
Acknowledgements for Neos supporters
Some time ago the Neos team decided to acknowledge suporters. We worked on a concept and decided to acknowledge the following supporters in the first step:
- event organization
- core feature sponsoring
- active core team member employment
Besides that we already have acknowledgments for Neos long-time supporters and one-time supporters of e.g. sprints.
The task now was to find a scalable matrix for digital badges and decide and work on the design drafts we already had in place. See a matrix for the support, the Neos team wants to acknowledge, further down.
The outcome was a cool digital badge system which we will announce here soon!
Print marketing campaign & target group
First the whole group discussed target groups and decided that we will focus on CTOs and developers. Surely we will validate, extend or change the focus on target groups from time to time.
After that, another breakout session brainstormed a landingpage for a new print marketing campaign for CTOs and developers. We had a pretty cool outcome, so stay tuned for the next marketing sprint, we hope to have the prototype ready until then.
This marketing sprint was very efficient, fruitful and once more lots of fun.
We thank all attendees and companies who sent their people, the wonderful Neos team and yeebase media for hosting us!
Joining the marketing guild
The Neos marketing guild would love to have more members! If you are interested in marketing issues, usability, design or other marketing related areas, you are very welcome to join us! It doesn't matter which country you come from, we all speak fluent English and obviously not everything is about coding ;).