AOK Sachsen-Anhalt
About the customer
With more than 800.000 insured persons and 50.000 employees in 44 regional customer centers, AOK Sachsen-Anhalt is the largest health insurance company in the region. Deine-gesundheitswelt.de is the online platform of AOK Sachsen-Anhalt. As a central digital customer interface and communication platform, it offers a wide range of functions and information tailored to the different needs of its target groups.
About the project
Insured persons and potential new clients can profit from valuable content on health topics and many practical services such as hyperlocal information on health offers in the vicinity, online booking of events or the fully digitalised membership declaration.
For AOK Sachsen-Anhalt, the platform serves as a lead generator for acquiring new members and enables a high level of efficiency in processing a wide range of enquiries. At the same time, AOK's consistent brand management can be experienced digitally.
How Neos CMS made the Difference
High user-friendliness for editors: Thanks to Neos, editing extensive content with a wide variety of content modules, page types and microsites is simple, efficient and very pleasant.
True multi-site support: The ability to manage many different page trees and applications in a single system ensures easy navigation between different projects and efficient workflows.
Simple integrations: Integrating many internal microservices and external tools was particularly easy thanks to our scalable architecture and Neos' good integration capabilities. This allows us to offer a seamless and comprehensive user experience and bring all relevant data and functions together in one place.
„The Neos CMS saves us valuable resources. Operation is user-friendly and very intuitive. From our point of view, the interface connection to external systems is very good and easy to implement. Online or sales campaigns can also be set up quickly and easily in Neos.“
Facts
Content Modules
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Content Nodes
About the Agency
Advertising agency? Tech company? Both! For 20 years.
Tech in our heads, strategy in our blood, fit in customer journeys and a heart for lovebrands.
queonext is the agency of queo GmbH. Equipped with the special skills of a Marvel empire, over 120 queos drive our clients forward. Our home stretch? Customer journeys! Many touchpoints lead to a brand experience. To achieve this, we design, create and realise bold codes, smart portals, data-driven strategies, effective campaigns, striking brand communication and networked experiences in space and time.
Our happy customers include AOK, VBG, Hanse Yachts, Koenig & Bauer, eins energie in sachsen, BAHN BKK and many more. They can find us wherever they need us with an agile pop-up office and, of course, at our 6 locations: Dresden, Berlin, Bad Liebenstein, Munich, Cluj (RU) and Solothurn (CH).
