Search Engine Optimization

Get the most out of your content

Neos CMS is great at supporting you 
to get your SEO right

Nowadays, SEO means a lot more than adding some keywords to your website. It is about content, about usability, engagement and foremost about your visitors.

Neos makes SEO easy - not only with all of the standard features that you will need (like title, description, canonicals, hreflang and much more). It does support you in creating great content and great experiences because it is one of the most user-friendly CMS on the market. 

The essential SEO & Tracking toolbox

This is the basic toolbox for SEO with Neos. There is a host of features and packages that you can install on top.
But these are a great start and will help you with most of the problems. 

All the features

Here is a complete description of the features available in the Neos Universe for SEO and Tracking.
This list is subject to change due to the rapid development both in Neos and in the world of search engines.

SEO functionality
SEO functionality

Neos comes with solid defaults to make your content visible on the internet.

Human-readable URLs
Neos uses human-readable URLs which and are generated from the page ("Document") structure.
Keywords and descriptions, no-index and no-follow can be controlled independently for every page ("document").
Twitter Card / Facebook OpenGraph
Twitter-Cards or OpenGraph information can be assigned to documents to control the appearance when those pages are shared in social networks.
XML Sitemap
An xml-sitemap for all pages ("documents") that is visible to search engines is created automatically.
Canonical URL
All pages automatically get a canonical URL-tag. Editors can specify a diverging canonical URL if needed.
Hreflang URLs
Neos automatically renders hreflang-tags for each translation-variant of the current page ("document").
Automatic Redirects
If pages are moved or the URL is changed, Neos automatically creates redirects from the old to the new URL.
Manage Redirects
Redirects can be managed, imported and exported via a backend module and command line.
Custom Error Pages
Custom 404 Pages help visitors that followed outdated links.
Yoast SEO Integration
After defining a "focus-keyword" for a page "Yoast SEO" gives editors concrete optimizing suggestions for the content. Metadata

For machine readable content Neos can render JSON-LD fragments.

AB Testing
AB Testing allows to benchmark the performance of content variants to learn from actual user behavior.
Finding the right employees is a major SEO task. In order for this to work, Google offers a fully-fledged API to index and delete them.

Performance is an essential SEO Feature which is not limited to system speed. It needs clever Frontend Developers that build clever websites.
Neos hands them the necessary tools to do a good job. 

Asynchronous Image Generation
Cropping and scaling of images are deferred optionally until the image is actually requested by a browser to optimize performance.
Next-Gen Image Formats
Rendering of images in the WebP format as alternate source saves bandwidth and increases performance.
Responsive Images
With "responsive images" visitors always get the optimal image-sizes for their device for maximum quality and speed.
Image Optimization
For optimal page speed images can be optimized further after cropping and scaling to minimize the file-size.
Image Lazyloading
Images that are not visible "above the fold" should be deferred, so that they do not block your site rendering.
HTML Compression
HTML code can contain a lot on unnecessary bytes - like spaces, indentations etc. You should compress your HTML Code to reduce transferred data size.

Successful SEO can be measured with tracking tools. Neos gives you a set of plugins that not only enable you to track, but which integrate tracking directly in the inspector.

Google Analytics
Google Analytics data is shown directly in the Neos backend where editors can see a direct visualization of the key performance indicators of a page.
Matomo (Piwik)
Neos can also use Matomo (Piwik) for user-tracking. Editors can see the key performance indicators for a page directly in Neos.

If you're tired of cookie dialogs and want a fully GDPR, CCPA and PECR compliant solution, you can also use the Plausible integration for Neos.

Successful websites with Neos

"Doing SEO" - as we mentioned in the beginning - is not only about some fancy magic, but does need serious work to deliver the best content possible for the user's needs. This is where Neos kicks in - it offers you all the tools you need to build an experience for your visitors.

Find out here what you can do with Neos: