PicturePeople GmbH & Co. KG

PicturePeople was founded in 2008. The company stands for a modern photo studio concept that includes professional portraits, business and event photography. With more than 60 studios in Germany, Austria and the Netherlands and more than 400 employees, PicturePeople is conquering the photography industry. PicturePeople is a modern, owner-managed company that is cleaning up the dusty photo studio market and is offering photos for everyone.

PicturePeople Voucher Builder Neos CMS

How Neos CMS made the Difference

To make the most of the pre-Christmas business, PicturePeople thought of a modern gift voucher store, where users can buy personalized vouchers for photo shoots in Germany, Austria and the Netherlands.

The corporate design of PicturePeople is creative, lively, diverse, reduced, inspiring, striking, self-confident, competent, communicative, digital and awarded - the company has won the German Brand Award 2020. Neos CMS was used to create a highly functional store that is simple, fun to use and will help to expand the path to digitalization.

Neos "Silver" Award winner 2021


The Silver Award goes to avency for not only a visual masterpiece, but an e-commerce solution for a very individual product. Vouchers can be designed individually in Neos by the editor and then bought and downloaded as PDF (seriously working with PDF files in PHP deserves respect all by itself). As the name already states, Picture People is about vouchers for professional photographers or photo studios in Germany, Austria and the Netherlands.

Read more about the Neos Award 2021

Technical Highlights


Personalizable Vouchers

Individual backend module "Design-Builder" for customizable vouchers.


Interface Programming

Automated transfer of invoice and voucher data into the CRM as well as into the voucher management system



Dynamically scaling cluster hosting with Kubernetes for high traffic reliability



By using the Neos content dimensions and the GeoIP for the delivery of country-specific stores

Just in Time

A particular project challenge was the tight schedule of the project and the store really was built and released in only 8 weeks in order to go-live in time for the pre-Christmas season. Some modules were planned right at the beginning for the time after going live, in order to focus on the essentials first: a store for personalized gift vouchers, which can be printed directly by the user or sent as e-mail, as well as PDFs and gift boxes, which are delivered by mail. The new store was connected via interface to the CRM as well as to a voucher tool, with the help of which the vouchers can be read and booked at every cash desk in each of the more than 60 PicturePeople studios.


The Highlight: Voucher Design Builder

An absolute highlight of the store, which was realized on the basis of Neos, is the design builder, with which administrators or editors can create individual voucher designs and maintain the personalization options.

This offers PicturePeople absolute autonomy and exactly the flexibility they have always wanted. Vouchers designed in this way can be quickly and easily personalized by the frontend user during the ordering process, saved as a PDF, printed out or sent as a designed, appealing e-mail – even directly to the voucher recipient!

  • Set design title
  • Insert design thumbnail & article image
  • Upload design base as styled PDF in backend
  • Define and freely position customizable fields
  • Updating PDF preview
  • Customize additional HTML email design
PASCAL KAMP, </span><span>Online Marketing Manager, PicturePeople GmbH & Co. KG

„The special design-builder, which was fully integrated into the Neos-Backend, we now use a tool for personalizing gift vouchers that is really intuitive and easy to use  - for us as well as for all our frontend users.“

PASCAL KAMP, Online Marketing Manager, PicturePeople GmbH & Co. KG

"For the Joy of Use"

Small micro-interaction animations launched via mouse-over characterize the UX design and increase the "Joy of Use" by vividly highlighting and turning in interface elements such as teasers in Polaroid look.

Of course, the voucher store is also optimized for mobile devices, so everything is ready for a quick voucher purchase on the go or from the comfort of your sofa!

About the Agency

avency GmbH is a successful technology company with business segments ‚Digital & Design‘ and Systems & Security‘.

We develop digital solutions for people, brands, manufacturers and retailers in order to create a sustainable competitive advantage for our customers: From corporate and microsites through networked e-commerce platforms and mobile applications to complex software development and cloud solutions. Hosted and secured by avency!