WER Web-Shops

For over 40 years WER GmbH has been advising numerous large companies throughout Germany in the areas of sales promotion, customer loyalty and marketing. With a wide range of services in the fields of advertising material trade, custom manufacturing and import the company has grown into a strong partner in the advertising material industry over the past years.


How Neos made the difference

For many years avency has been realizing individualized B2B and B2C stores for customers of the WER GmbH, formerly Moll logistik GmbH, so that they can order branded promotional materials quickly and easily online. Since 2019, a new technical concept based on Neos is in use. With this, it was possible to implement extensive account, shopping cart and checkout functions. In addition, Neos allows extremely important and customizable functions for quota allocation for the advertising material stores. For example, the rights and role management was adapted so that different employees with different budgets can shop in the stores.






orders per year

Technical Highlights


User administration

Diverse roles/rights with single sign-on options


Multiple sub-shops & clients

Sub-shops with individual interfaces as well as multi-client capability of the system


Extensive importers

Realization of extensive interface importers


Smart web-to-print modules

Uncomplicated creation and ordering of individual print products by store visitors


Customer-specific price management

with discounts and graduated prices


Convenient quota and budget management

for different user groups

Individual solutions on one basis

The customer stores developed on the basis of the "master store" differ not only in the appearance. In addition to branding through appropriate logos, colors and fonts, they are also functionally tailored to the individual needs of each customer. For example, some stores offer the option of displaying articles (e.g. from different categories) individually in different detail page templates. In other stores, order processes and logins are managed directly by the connected SAP system (instead of by the store itself). Extensive importers have also been written for various stores and options for single sign-on logins have been implemented. Furthermore, web-to-print modules offer the possibility to order individualized printed matter such as business cards. Another highlight of the stores is the function for individual budget and quota processing. With this, individual users can be assigned corresponding budgets and quotas, which is a big plus for easy processing of advertising material purchases.

Christopher Surmann, Project Management Online Shops, WER GmbH

„The long-standing, trusting cooperation with avency has been crowned by a large number of high-performance web shops based on Neos, with which we generate a clear competitive advantage.“

Christopher Surmann, Project Management Online Shops, WER GmbH

About the Agency

avency GmbH is a successful technology company with business segments ‚Digital & Design‘ and Systems & Security‘.

We develop digital solutions for people, brands, manufacturers and retailers in order to create a sustainable competitive advantage for our customers: From corporate and microsites through networked e-commerce platforms and mobile applications to complex software development and cloud solutions. Hosted and secured by avency!