HERMETIC-Pumpen GmbH
About the customer
HERMETIC-Pumpen GmbH is one of the global market leaders for hermetically sealed centrifugal pumps. The family-owned company from Gundelfingen has been developing pump technology for over 160 years, trusted by demanding industries worldwide, from chemicals and petrochemicals to energy and refrigeration technology. With around 400 employees at its headquarter in Germany, subsidiaries in China and the USA, HERMETIC combines local expertise with a global presence to serve customers around the world.
About the project
In time for the double anniversary – 160 years of LEDERLE, 70 years of HERMETIC – the central corporate website hermetic-pumpen.com was rebuilt from the ground up: as its own corporate site package alongside the existing sites, for example for refrigeration technology, media library, and careers. Implemented by ahorn. gmbh on the basis of Neos 9.
The project at a glance – the challenges:
- Independent language configurations per site
- Language variants per market with automatic translation
- Pump and certificate data maintained centrally, embedded everywhere
- Performance despite image-heavy product pages
How Neos CMS made the difference
A corporate site package as the new umbrella
HERMETIC runs its entire web presence on a single Neos instance: a total of 15 sites, including the refrigeration technology and media library sites as well as a careers page. As part of the relaunch, a new corporate site package replaced the previous corporate site and now consolidates the central corporate website hermetic-pumpen.com. For the editorial team, this means: one backend, one login, one familiar interface.
The decisive technical prerequisite: each site package needed to provide its own, independent language configurations, since the refrigeration technology site requires different languages than the corporate site. Neos 9 makes this possible, which is why HERMETIC carried out the upgrade as part of the relaunch.
The consolidation continues: over time, the separate landing pages created over the years are also to be integrated into the central setup.
A content hub for all sites
Certificates and pumps are stored centrally in a dedicated content repository, the content hub. The individual sites access it via cross-content reference, so a piece of content exists only once and is embedded in multiple places. If a certificate or product data sheet changes, the update is immediately visible across all sites. Editors thus maintain product data in exactly one place, with no duplicates, no synchronization effort, and no risk of conflicting versions.
The concept is designed for growth: press releases and application reports are also set to move into the content hub in the future, making them centrally available to all sites.
Two dimensions: country and language
As a globally active company, HERMETIC addresses every market in its own languages. To do this, the system works with two content dimensions: country and language. The country dimension determines which languages are available per market: HERMETIC Global appears in German and English, the US edition in English and Spanish, and the France edition in French and English. This results in a total of four language variants (DE, EN, FR, ES), combined differently for each market, allowing content to be adapted market-specifically without having to be created multiple times. Further languages are planned: the dimension setup is designed to accommodate new markets and language variants without structural changes.
Translated with DeepL
New content is translated into the respective language variants using Sitegeist's LostInTranslation plugin. A glossary ensures that technical terms and product names remain consistent across all languages. If the German source text changes, the system flags the translated versions as outdated. This lets editors see at a glance which language variants need updating, instead of having to track translation status manually. This keeps a multilingual website up to date with manageable editorial effort.
SEO, forms, and performance
The relaunch also includes a revised SEO structure with automatically generated meta tags: titles and descriptions are created by the system, without the editorial team having to maintain each page individually. A new form and captcha setup makes contact and service inquiries convenient while also protecting against spam. And targeted performance optimizations keep the image-heavy product and industry pages noticeably fast, even internationally.
„We have enjoyed a long-standing and trusting working relationship with ahorn. This trust was also a key factor in the success of our website relaunch. We were able to tackle the project as equals and rely on the team’s expertise at all times. The new website is the result of a combination of our ideas and ahorn.’s valuable recommendations. We are very pleased with the result. The new website strengthens our brand image and is, at the same time, a powerful marketing tool.“Déborah Mathiak
Head of Strategic Marketing, HERMETIC-Pumpen GmbH
Sites
Content repositories
Nodes
About the agency
ahorn. is the digital agency that makes an impact: since 1983, the team near Heidelberg led by Michael Haag has been developing digital solutions and communications for mid-sized businesses and strong brands – from websites, online shops, and apps to brand strategy and campaigns.
For web projects, Neos is the system of choice. ahorn. is a certified Neos agency partner (Silver Edition). The agency often accompanies clients like HERMETIC-Pumpen for years, some for decades: as an equal partner, with reliability and precision.
